By Antoinette Rodriguez, MBA
So what's a Financial Advisor to do during these times?
First, recognize that loss aversion is a natural human instinct. Once mentally framed this way, you can then let your clients vent without taking it personally and gently guide them back to their long-term financial plan and goals.
Oh and if they're particularly squeamish, you might want to reevaluate that little issue of stated risk tolerance ;-).