About Antoinette Rodriguez aka "ARod"

Antoinette Rodriguez, MBA
Antoinette is the CEO of MarFi Advisors, a Professional Service Provider Coaching firm, based on New York City and founded in 2006.
She has over 36 years of experience in "C" level relationship development and is a former Financial Advisor at Merrill Lynch's former downtown headquarters.
Antoinette's experience includes coaching Senior and million dollar financial professionals at Merrill Lynch, UBS, Morgan Stanley Smith Barney, Wells Fargo, Independent, RIA and Venture Capital Services Firms across the USA.
She advises a limited number of consulting clients one on one and coaches entire professional advisor teams.
Founder - Marketing to High Net Worth Investors' Group on LinkedIn
Antoinette is also the founder of the invitation only LinkedIn group of financial professionals who market to High Net Worth (HNW) Investors and "C" level prospects - "Marketing to High Net Worth Investors' Group".
The group posts relevant (and sometimes irreverent) sales, marketing, business development, strategic business, wealth demographics, behavioral finance, niche markets, wealth psychology and female investor-type information, videos and commentary. If you are a financial professional who targets high net worth investors, ask to join the Marketing to High Net Worth Investors' group.
Education
Antoinette earned a B.S. in Finance and an M.B.A. in Total Quality Management and International Business from the University of South Florida in Tampa, Florida.
She graduated during a market crash and after meeting with the CEO of a very well known financial services firm, decided that she didn't want to go into penny stocks. Marketing? Go figure!
Personal Background
Antoinette grew up in Brooklyn, New York, in what was then, the "mean" streets of Bushwick. She was the first person in her family to graduate from high school, undergrad and graduate school.
She lived in Tampa, Florida for 18 years and moved back to downtown, NYC after the historic events of 9/11. Antoinette lives and works on Wall Street and loves the vibrancy of the city.
What you may find funny, bizarre or poignant…
Antoinette traveled through South Africa by herself, took flying lessons although she's afraid of heights, learned Gregg shorthand in middle school in case she couldn't find a job otherwise and worked as a summer intern at an international fashion house shopping for really huge shoes for the models. Her rabble rouser self credits being "saved" by an elementary grade school teacher, Mr. Vincent D. Crosby. More on this and her other adventures later....
Antoinette is the CEO of MarFi Advisors, a Professional Service Provider Coaching firm, based on New York City and founded in 2006.
She has over 36 years of experience in "C" level relationship development and is a former Financial Advisor at Merrill Lynch's former downtown headquarters.
Antoinette's experience includes coaching Senior and million dollar financial professionals at Merrill Lynch, UBS, Morgan Stanley Smith Barney, Wells Fargo, Independent, RIA and Venture Capital Services Firms across the USA.
She advises a limited number of consulting clients one on one and coaches entire professional advisor teams.
Founder - Marketing to High Net Worth Investors' Group on LinkedIn
Antoinette is also the founder of the invitation only LinkedIn group of financial professionals who market to High Net Worth (HNW) Investors and "C" level prospects - "Marketing to High Net Worth Investors' Group".
The group posts relevant (and sometimes irreverent) sales, marketing, business development, strategic business, wealth demographics, behavioral finance, niche markets, wealth psychology and female investor-type information, videos and commentary. If you are a financial professional who targets high net worth investors, ask to join the Marketing to High Net Worth Investors' group.
Education
Antoinette earned a B.S. in Finance and an M.B.A. in Total Quality Management and International Business from the University of South Florida in Tampa, Florida.
She graduated during a market crash and after meeting with the CEO of a very well known financial services firm, decided that she didn't want to go into penny stocks. Marketing? Go figure!
Personal Background
Antoinette grew up in Brooklyn, New York, in what was then, the "mean" streets of Bushwick. She was the first person in her family to graduate from high school, undergrad and graduate school.
She lived in Tampa, Florida for 18 years and moved back to downtown, NYC after the historic events of 9/11. Antoinette lives and works on Wall Street and loves the vibrancy of the city.
What you may find funny, bizarre or poignant…
Antoinette traveled through South Africa by herself, took flying lessons although she's afraid of heights, learned Gregg shorthand in middle school in case she couldn't find a job otherwise and worked as a summer intern at an international fashion house shopping for really huge shoes for the models. Her rabble rouser self credits being "saved" by an elementary grade school teacher, Mr. Vincent D. Crosby. More on this and her other adventures later....